Email marketing is one of the best investments a small business can make. It’s easy and cost effective to set up, drives conversions and delivers your message directly to your subscribers.
Understand the steps to plan an effective email marketing strategy, to build campaigns that engage your target audience via their inbox, and to ultimately grow your business. Join Mhairi Petrovic, Out-Smarts Marketing as she delivers an action plan to kickstart your email marketing.
What you will learn:
The benefits of email marketing
How email fits into your marketing strategy
A checklist to follow to kickstart your email strategy
Which tools to use for your email marketing – and how to decide
The components of a successful email campaign
The rules and regulations governing email marketing
Design tips for emails that look great
How to hone your subject lines and content to engage your audience
Ways to target campaigns to your audiences
Measuring and building on the success of your campaigns
How to get more sign ups
This online session will be delivered virtually. Login details will be provided via the registration confirmation email and the event reminder email.